Personal styling, just for you: Remington reveals new personalised haircare technology with latest 'PROluxe You' Range

Published: 14-Sep-2022

The PROluxe You range features innovative Style Adapt Technology which ‘learns’ about your hair

Experts in helping you look and feel your best, Remington, has unveiled the brand-new personalised-styling PROluxe You range, featuring haircare products that adapt to your specific hair type.

Whether you prefer a sleek, smooth straight look, or bouncy beach curls, everyone deserves salon-worthy results. It can often be hard finding a tool that understands your hair type and adapts to suit your styling technique, but the PROluxe You range does exactly that, offering personalised styling, just for you.

Found exclusively in Boots in July 2022, the PROluxe You range features Intelligent StyleAdapt Technology that learns, adapts, and personalises the heat to your hair, allowing you to achieve professional results that will last all day*.

According to a recent study, Remington has found that there are over 600,000 1 different hair types, all of which require bespoke styling techniques. Inspired by these findings, Remington set out to create a brand-new range of styling tools that adapts to your hair’s needs. With StyleAdapt Technology, this innovative range reads your hair continuously throughout styling, helping to learn your personal hair type and provides the optimum temperature for getting your perfect look every time, no matter your technique. Plus, Advanced Diamond Ceramic Coating, featured on all the tools within the range, ensures even heat distribution.

Lucy Meck, Remington’s UK haircare ambassador, says of the new range: “PROluxe You is an innovative new range which has completely changed the way we think of our hair tools. Thanks to the sensors built in to each product, these products adapt for each and everyone’s hair type so you can get the best results every time, unique to you!”

Remington’s research also found that 8 out of 10 women want their hair to look great all day – like it does when they leave the salon 1 . The PROluxe You range has been designed with this post-salon feeling in mind, offering a quick and simple way of creating salon-inspired looks that last at home.

Here are all the tools included in Remington’s brand new PROluxe You range…

PROLUXE YOU ADAPTIVE STRAIGHTENER

Personal styling, just for you: Remington reveals new personalised haircare technology with latest 'PROluxe You' Range

Like to rock the straight look? Achieve long-lasting results perfect for your specific hair type with the PROluxe You Adaptive Straightener.

Trying to find the correct temperature setting can often be a task, with many guessing and still getting it wrong, resulting in an unsatisfying end look. With Intelligent StyleAdapt Technology, these straighteners use AI to find the correct temperature and adapt the heat to you. A sensor strip located within the Advanced Diamond Ceramic Coated Plates reads the hair temperature up to 2,500 times† per styling session, learning your hair type and styling technique as you glide.

With two user profiles, the PROluxe You Adaptive Straightener stores your information with its memory function from the very first pass, meaning that this clever tool can consistently achieve professional salon-worthy styles, every time.

Want to freestyle? As well as coming with two user profiles, and being designed to find the right temperature for you, the PROluxe You Adaptive Straightener can also be used in manual mode with up to 9 temperature settings ranging from 150°C up to 230°C.

Remington’s PROluxe You Adaptive Straightener is available exclusively at Boots at an RRP of £149.99

PROLUXE YOU ADAPTIVE HAIRDRYER

Personal styling, just for you: Remington reveals new personalised haircare technology with latest 'PROluxe You' Range

Bouncy blow-dries are the classic look, and many of us try to emulate the voluminous go-to at home. With the PROluxe You Adaptive Hairdryer, you can achieve salon-worthy results every time from the comfort of your own home.

Similar to the PROluxe You Adaptive Straightener, the PROluxe You Adaptive Hairdryer uses Intelligent StyleAdapt Technology to learn your hair as you dry. Reading your hair temperature more than 1,800 times as you style†, the infrared sensor on the front grille learns your hair type and technique to personalise the settings to suit you.

Creating incredible results without the high price tag, the PROluxe You Adaptive Hairdryer offers 50% faster drying time*** allowing for quicker and healthier drying and picture-perfect results.

Thanks to its infrared sensor, you can also use StyleAdapt Technology in tandem with three style modes including Quick Dry, Diffuse, and Style. Want to switch it up? The hairdryer comes with a Diffuser, Slim Styling Concentrator and Wide Drying Concentrator for ultimate style freedom. What’s more, there’s also a manual mode built in. You can easily explore a total of 15 setting combinations, with the easy to operate LCD display screen.

Remington’s PROluxe You Adaptive Hairdryer is available exclusively from Boots at an RRP of £149.99

PROLUXE YOU ADAPTIVE WAND

Personal styling, just for you: Remington reveals new personalised haircare technology with latest 'PROluxe You' Range

Create the perfect tumbling curls for your night out with the PROluxe You Adaptive Wand. Like the Straightener, the Adaptive Wand uses Intelligent StyleAdapt Technology to read your hair’s temperature more than 5,500 times† per styling session, learning your hair type and styling technique as you style.

The 19-32mm conical barrel is perfect for creating beautiful, glossy curls that last all day* for your best ever results. What’s more, the PROluxe You Adaptive Wand boasts healthier styling and up to 68% stronger hair thanks to its Super Heating System.****

The Adaptive Wand also comes with two user profiles to store and remember data, perfecting the styling experience for you. It’s clever memory function enhances the experience of styling even further as it remembers the last setting you used on your next styling session. The Adaptive Wand also features digital controls and an LCD screen for ease of use.

Remington’s PROluxe You Adaptive Wand is available exclusively from Boots at an RRP of £69.99

PROLUXE YOU ADAPTIVE HOT BRUSH

Personal styling, just for you: Remington reveals new personalised haircare technology with latest 'PROluxe You' Range

Introducing: the PROluxe You Adaptive Hot Brush, for premium results every time. The ultimate styling and finishing tool, the Adaptive Hot Brush is a must-have for styling and creating looks packed volume and bounce. Just like the other products in the PROluxe You range, the Adaptive Hot Brush also features StyleAdapt™ Technology, which consistently monitors and optimises its heat output for salon-worthy styles.

What’s more, this is a Hot Brush like no other, as it promotes Healthier Styling****, leaving hair up to 77% stronger****.

The PROluxe You Adaptive Hot Brush boasts a large 38mm Heated Barrel and Smooth Glide Bristles to maximise performance and achieve your desired looks. With a fast 30-second heat up time (and manual temperatures all the way up to 210°C) as well as Digital Temperature Controls with an LED Display, beautiful results that last all day* have never been easier.

Remington’s PROluxe You Adaptive Hot Brush is available exclusively from Boots at an RRP of £69.99.

1 Source: TRI Princeton
*Style shown to last 24 hours in laboratory trials
** Vs standard ceramic coating
***vs a standard Remington hairdryer
****StyleAdapt mode Vs styling at 210 C. Results may vary by hair type..

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