UK based brand specialist Pearlfisher has created new-look packaging for US beauty device maker Tria Beauty in a bid to promote the brand's positioning as an advanced skincare product that combines technology and beauty.
As part of the redesign, each of Tria's three product categories; Hair Removal Laser, Skin Perfecting Blue Light, and Rejuvenating Laser, is now represented by a different colour scheme. The use of vibrant colours in the new packaging is said to take inspiration from the colour spectrum, as well as the brand's expertise in light-based skincare.
Commenting on the redesign, Jonathan Ford, chief creative officer at Pearlfisher said: "We have brought the two worlds together by combining soft, feminine cues with precision and technology to communicate both the functional and emotional benefits of light in meeting beauty needs."