Paul Walker becomes new face of Cool Water
Actor to front advertising campaign from July
Walker will become the worldwide face of advertising campaigns both in print and TV for the men’s fragrance, with the first commercial appearing in July this year.
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Coty Interim CEO unveils turnaround strategy to combat ‘disappointing’ financial performance
Markus Strobel, who took over as Interim CEO in December, announced his ‘Coty. Curated’ transformation plan during the beauty giant’s recent earnings call, in which he revealed net sales declined 3% in Q2 fiscal year 2026
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Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla