Paul Walker becomes new face of Cool Water
Actor to front advertising campaign from July
Walker will become the worldwide face of advertising campaigns both in print and TV for the men’s fragrance, with the first commercial appearing in July this year.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Read moreVanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Ingredients
Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Beauty has gone bananas for this new fruit trend, but can it last?
Bananas are infiltrating beauty launches this year – from a main ingredient player to loud design aesthetics – with everyone from Prada Beauty, Marc Jacobs and Glossier jumping on the hype. But can this obsession last?