Palletways mascot takes flight

Published: 24-Aug-2010
Packaging Logistics

Palletways, which distributes small consignments of palletised freight to the cosmetics industry, has launched the world’s largest novelty hot air balloon: a 61 foot-tall, smoke breathing dragon. The balloon will act as a marketing vehicle for the logistics provider and comes as something of a celebration following improvements in Palletways’ freight management ability, resulting from the implementation of a pan-European IT platform.

The dragon, known as Slick – a reflection of Palletways’ seamless service, according to the company – features a giant pallet on its back and is the only balloon in the UK with a glass bottom basket.

Paul Komuro, a marketing consultant to Palletways, commented: “As the cosmetic industry is one of the main users of our services we are offering a high profile branding opportunity for companies in the sector on the large pallet, which is a major feature of the balloon.”

The balloon will be appearing at major events around the country over the course of the next year.
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