Procter & Gamble (P&G) has announced the acquisition of beauty start-up, Walker & Company for an undisclosed figure.
The brand, which was founded in 2013 by Tristan Walker, develops products and services for people of colour and includes the male grooming line Bevel, designed for the specific needs of men with coarse and curly hair, and FORM Beauty, a premium hair care range developed for women with textured hair.
The deal is part of a wider focus to grow P&G’s multicultural business as well as accelerating growth for Walker & Company’s existing brands.
“We have tremendous respect for the work Tristan Walker has accomplished and we are excited to welcome Walker & Company to the P&G family,” said Alex Keith, CEO of P&G Beauty.
“The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customised products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.