P&G sign Deborah Hutton for its Olay Regenerist campaign

Published: 1-Aug-2006


Procter & Gamble is keen to show its understanding of the skin care needs of the older woman by signing model and TV personality Deborah Hutton as spokeswoman and brand ambassador for its skin care brand Olay Regenerist. The company also plans to merchandise its Olay and Gillette brands simultaneously with the aid of a single merchandising unit designed by SPS Group.

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