P&G buys stake in online retailer

Published: 27-Nov-2008

Cincinnati-based consumer goods giant Procter & Gamble has taken a stake in online grocer Ocado. The deal, which saw P&G purchase 1% of the company for a £5m sum, marks the first time that the Oil of Olay manufacturer has invested in a retail business.


Cincinnati-based consumer goods giant Procter & Gamble has taken a stake in online grocer Ocado. The deal, which saw P&G purchase 1% of the company for a £5m sum, marks the first time that the Oil of Olay manufacturer has invested in a retail business.

Commentators suggest that P&G’s decision may have been prompted by the potential for research. Links with Ocado, which sells goods from UK-based supermarket chain Waitrose, could help the larger company better understand the way that consumers use the internet.

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