The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.
Over 80% of women prioritise the fragrance of their hair products
New research reveals hair preference of women aged 30-60, and the link between hair and mood
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Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
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Fragrance
L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland
The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’
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Fragrance
Mona Kattan’s Kayali teams up with Calm to make wellbeing tools more accessible
The fragrance brand is giving customers three months of free access to Calm’s Premium membership with every purchase made throughout May, enabling them to access the app’s guided meditations, sleep stories and mindfulness tools
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