The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.
Over 80% of women prioritise the fragrance of their hair products
New research reveals hair preference of women aged 30-60, and the link between hair and mood
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Hair Care
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Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance