Over 80% of women prioritise the fragrance of their hair products

Published: 12-Dec-2017
Fragrance Hair Care

New research reveals hair preference of women aged 30-60, and the link between hair and mood

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Over 80% of women prioritise the fragrance of their hair products

The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.

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