Los Angeles nail care brand Orly is entering the high tech arena with EPIX, a new professional lacquer line that contains a novel smudge-fixing technology.
Orly debuts smudge-fixing technology
EPIX has the ability to self-correct
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LFW SS16: Beauty trends fresh from the catwalk
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Packaging
Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging
Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise