Los Angeles nail care brand Orly is entering the high tech arena with EPIX, a new professional lacquer line that contains a novel smudge-fixing technology.
Orly debuts smudge-fixing technology
EPIX has the ability to self-correct
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Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level