One of France’s most historically rich brands of fragrance and cosmetics has made its debut in Tokyo's Isetan’s Shinjuku department store. Oriza L. Legrand was already sold at Double’H Co outlets Heroomtage and Heroomtage Deux and at Tomorrowland Shibuya, but its unveiling at Isetan’s flagship store brings it into the premier league of visibility.

Oriza L. Legrand in Isetan
One of France’s most historically rich brands of fragrance and cosmetics makes debut in Tokyo\'s Isetan’s Shinjuku department store.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Isetan Mitsukoshi taps into Chinese New Year shoppers
Read moreThe Japanese retailer is due to roll-out a special cosmetics campaign
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
Finance
Boots lands Currys boss Alex Baldock as CEO for ‘next phase of transformation’
Baldock joins the UK health and beauty retailer in the autumn and will succeed Anthony Hemmerdinger, who is currently serving as Senior VP and Managing Director of Boots UK, Ireland, Opticians and No7 Beauty Company
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Finance
Why are beauty brands now betting big on fashion retailers?
A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via partnerships with fashion brands instead in an effort to reach new customers in an increasingly overcrowded market
Fragrance
L’Oréal Luxe named Olfactory Partner of new AI art museum Dataland
The beauty giant has entered into a partnership with the omni-sensory museum of AI arts on its inaugural exhibition, ‘Machine Dreams: Rainforest’, which is said to move ‘scent out of the traditional bottle and into a permanent cultural institution’