One of France’s most historically rich brands of fragrance and cosmetics has made its debut in Tokyo's Isetan’s Shinjuku department store. Oriza L. Legrand was already sold at Double’H Co outlets Heroomtage and Heroomtage Deux and at Tomorrowland Shibuya, but its unveiling at Isetan’s flagship store brings it into the premier league of visibility.

Oriza L. Legrand in Isetan
One of France’s most historically rich brands of fragrance and cosmetics makes debut in Tokyo\'s Isetan’s Shinjuku department store.
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Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?
With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
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