Oriflame co-founder announces share divestment

Published: 14-Dec-2009

Oriflame co-founder and board member Jonas af Jochnick has sold a million of his shares in the Swedish beauty brand.


Oriflame co-founder and board member Jonas af Jochnick has sold a million of his shares in the Swedish beauty brand.

Jochnick still retains over four million shares, which corresponds to approximately 7.2% of Oriflame’s capital.

“The transaction has been carried out to strengthen the liquidity and to facilitate the future development of companies where I am the majority shareholder,” commented Jochnick. “My commitment to Oriflame will remain the same and I am not planning any additional divestments of Oriflame shares.”

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