Olay's double whammy

Published: 4-Oct-2006


Vice chair of Procter & Gamble Susan Arnold told investors at a Prudential Equity conference that sales of the Olay skin care brand are likely to more than double over the coming five years and are “coming up on $2bn now.”

Arnold says that Olay is benefiting from women who are moving away from buying higher end brands from sales representatives or department stores.

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