Odore partners with Aptar to tap into demand for personalised sampling

By Austyn King | Published: 20-Feb-2019

Last year the smart sampling solution teamed up with British perfume brand Miller Harris

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Odore, the smart beauty sampling solution, has partnered with global packaging dispenser Aptar in a move to bring brands further insight into consumer preferences while catering to consumer demand for personalised services.

Making its debut last year, Odore provides customers with personalised samples after filling out a short survey via its devices in locations including travel retail, department stores and hotels.

By teaming up with Aptar, whose clients include leading luxury beauty brands Dior, Puig, Coty and Estee Lauder, the company hopes to offer an industry-first, all-in-one solution, helping brands more effectively target specific consumers.

Speaking to Cosmetics Business, Aptar's Saskia Merle said: “The consumer expects a more

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