Nutricosmetics are still in their infancy in most parts of the world. Caroline Nègre introduces hydrolysed collagen [Peptan Collagen Peptides] as a clinically proven option for formulating nutricosmetics designed to enhance skin health from within
With the increasing awareness of the links between what we eat and our health and physical appearance, the concept of nutricosmetics, also known as beauty foods, offers attractive perspectives for new product launches.
Today products considered as nutricosmetics include dietary supplements or transformed foods having beneficial effects on skin or on hair and nails, or by extension all products explicitly targeting beauty from within. And the market for these products, even though admittedly still a market in its infancy, is seeing double-digit annual growth.
Collagen peptides are already a success story in Asia in the nutricosmetic market. Products such as drinks, dietary supplements, confectionery and dairy products are already containing Peptan [INCI: Hydrolysed collagen] for its beauty effect supported by ex vivo and clinical studies.
The increasing awareness of links between what we eat and our health and physical appearance means that the concept of nutricosmetics or beauty foods offers attractive opportunities to food and supplement producers. Many products with beauty claims already exist, but consumers are expecting valid scientific studies as proof of the claims. Scientific endorsement for the functional ingredients in so-called beauty foods is just what the nutricosmetic sector needs to fully realise the exciting possibilities on offer. Marketing of such products is unlikely to become easier as the health claims legislation from the European Food Standards Authority gets under way.