The Mad Men star coloured her naturally dark blonde hair with Clairol hair colour early in her career, and is now famed for her red locks. She says: ““I’m so excited about being the new nice’n easy ambassador; it’s a product I’ve been using ever since I went red. I love that the results from nice’n easy are so natural looking; I know it’s going to turn out natural and beautiful and I don’t have to worry about it.”
Jacky Ouyang, Clairol Brand Director, adds: “Christina Hendricks truly embodies nice’n easy and especially the Shift a Shade campaign which is about finding hair colour that is true to you; colour so natural-looking that no-one would know it wasn’t the colour you were born with – it’s the perfect pairing.”
Nice’neasy Permanent Colour Crème is available in 56 shades. Each one blends three salon tones that work with the shade variations inherently present in hair, for a beautiful colour with natural-looking tones and highlights.
The nice’n easy Shift a Shade advertising campaign featuring Christina will air from January 2015 in the UK, Ireland, USA and Canada.