Pure Beauty

latestinbeauty.com campaign triggers sales spike

Published: 17-Jun-2015

Beauty box website used Luckycycle's promotion over Easter weekend this year

UK-based beauty box subscription website latestinbeauty.com experienced a spike in sales following a recent campaign.

The company ran a promotion in March to coincide with the Easter weekend in partnership with retail promotions company Luckycycle, whose other clients include companies such as Clinique.

The campaign offered customers who spent more than £10 a one in ten chance to win their purchases for free. As a result, the average order values shot up 21%, while conversion rates rocketed by a third over the four days.

Fiona Dillon, E-commerce and Social Media Manager at latestinbeauty.com, said: “Discounts have become the standard procedure for rewarding customers – we wanted to offer something that people wouldn’t necessarily expect.

"Luckycycle gave us the chance to stand out in a fresh way that leaves a lasting impression. Making sure the retail experience is notable is essential to captivating our audience, and the gamification element added a level of fun and intrigue. It’s something you’d want to share, and something that people want to talk about.”

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