e.l.f. Cosmetics and Dunkin’ Donuts drops new make-up collab

By Megan Fahy | Published: 5-Apr-2022

The coffee chain-inspired collection will be available to shoppers at Ulta Beauty stores and ulta.com

e.l.f. Cosmetics, the drugstore beauty brand,  has teamed up with Dunkin’ Donuts for a spring collection.

The limited edition e.l.f. x Dunkin' line features doughnut and coffee-inspired shades, textures and scents including a 12-pan eye-shadow palette featuring the American favourite’s Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme donuts.

The collection also includes a primer, coffee lip scrub, lip gloss set and a face sponge housed in the US coffee chain's style packaging.  

“e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f.” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty.

“This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favourite e.l.f. make-up.”

Meanwhile, TikTok star and make-up artist Mikayla Nogueira has been named as the official e.l.f. x Dunkin’ ambassador and will host a TikTok Live Shopping Event on her TikTok on 5 April.

Nogueira will walk viewers through an e.l.f. x Dunkin’ make-up look using the new collection and viewers will also be able to shop the collection via her account.

“When I learned about the e.l.f x Dunkin’s collab, I just about lost it,” said Nogueira.

“These are legit two of my favourite brands of all time and I couldn’t be more amped to have the chance to tell the world about this make-up collab!”

e.l.f. and Dunkin’ will also be hosting a doughnut-shaped pop-up store at the West Village Lower Manhattan, New York City on 5 April.

Early risers will be able to shop the new collection andpick-up their morning coffee fix.

The make-up brand has also tapped into the food inspired range before with its Cookies ‘N’ Dreams make-up collection earlier this year.

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