Pure Beauty

e.l.f. Beauty launches first-ever UK advert campaign

By Amanda Pauley | Published: 12-Sep-2023

The US make-up brand’s UK campaign, express your e.l.f., includes a TV advert, out-of-home advertising and a London pop-up

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e.l.f. Beauty is launching its first-ever UK-focused campaign today (12 September) to boost its brand awareness in the region.

The express your e.l.f. campaign, developed with creative agency Southpaw, comprises a variety of out-of-home (OOH) advertising showing UK consumers using its products.

The campaign spans

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