YouTuber Oli White breaks into wellness with debut CBD brand

By Becky Bargh | Published: 20-Aug-2020

Unique CBD is designed to help consumers improve their wellbeing

British YouTuber Oli White has broken into the wellness category with his debut CBD brand Unique CBD.

Co-founded with his partner Evie Marcer, a lifestyle influencer, the duo wanted to create a product that was natural and helped to improve people’s wellbeing after their own personal battles with anxiety.

The new Day Drops product (from £19), available in 3ml, 10ml and 30ml vials, has been formulated with organic pharma grade hemp from the US, uses CO2 extraction and varies from 150mg to 1,500mg in strength.

The product is designed to manage stress, promote a healthy immune system and product calming and anti-inflammatory effects.

YouTuber Oli White breaks into wellness with debut CBD brand

Meanwhile, at the brand’s core is the aim to educate consumers on wellbeing, and it has committed to providing educational content with each launch.

White and Marcer have also partnered with environmental charity Ecologi, which tackles climate change by planting trees.

Unique CBD’s partnership will ensure more trees are planted in order to offset its carbon footprint.

Today, White has almost 2.8 million subscribers and more than 450 million views on his YouTube channel.

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