Wolf haircuts, Barbie make-up and mewing top Beauty Pie’s hot trends for 2023

By Amanda Pauley | Published: 6-Dec-2022

The beauty membership company’s report outlines the trends set to be big in hair care, skin care, make-up and wellness next year

Animal-inspired haircuts, doe eyes and anti-inflammatory ingredient chebula are among the beauty trends predicted to be big in 2023, according to membership brand Beauty Pie. 

The company’s 2023 Trends Report analysed Google search data from September 2021 to August 2022 for hundreds of trends to find out which will make an impact next year. 

The company totalled the number of global searches made over the past year and compared the results to the previous year (September 2020 to August 2021) to reveal which are soaring in popularity. 

Beauty Pie’s top ten beauty trends predicted to be big in 2023:

1. Butterfly haircut 

Google searches for ‘butterfly haircuts’ have increased 12,432% in the past 12 months, making it Beauty Pie’s number-one trend set to dominate 2023. 

The striking look combines short layers with long ones for added dimension, movement and body. 

“The short, wispy layers it creates hit the chin and jawline, which frames and contours all face shapes,” said the company. 

2. Octopus haircut

2023 will celebrate the evolution of the mullet with the ‘octopus haircut’, with Google searches for it up 6,104% year-on-year. 

The cut, which is said to subtly resemble the shape of an octopus, creates shorter layers on top, with thin and long lengths styled underneath.

3. Coquette make-up

Described as a blend of 2014's soft pale grunge trend with 2022’s balletcore – aesthetic inspired by ballerina silhouettes – coquette make-up will be big business in 2023.

Searches for the make-up look have skyrocketed 1,690% on Google, found the company.

“It is all about embracing 'hyperfemininity' and it takes us straight back to the early 2010s,” said Beauty Pie.

“Think [singer] Lana Del Ray style eyeliner and girly pink blush.”

4. Jellyfish haircut

With actress Nicole Kidman having recently sported the do on the cover of Perfect, it is no surprise that the jellyfish haircut is among next year’s top beauty trends. 

The blunt bob with a mullet hairstyle has reported a 1,185% search increase year-on-year on Google. 

“This style of haircut is inspired by the traditional Japanese princess cut,” said Beauty Pie.  

“The top layer is cut shorter in a head-hugging layer, with longer lengths around the perimeter.” 

5. Chebula serum

The anti-inflammatory skin care ingredient’s popularity has risen by nearly 1,000% in the past 12 months, which has earned it fifth place in the trends list. 

Having gone somewhat under the beauty radar, chebula serum is actually touted as one of the most powerful antioxidants in the world. 

“It fights fine lines and wrinkles by stimulating collagen production to serve up smoother, stronger skin,” explained Beauty Pie. 

“It also helps to regulate pigmentation and minimise inflammation.”

6. Peptide lip treatment 

Searches for peptide-powered lip treatments have soared 400% on Google, driven by hot new launches. 

Model Hailey Bieber’s beauty brand Rhode unveiled its new Peptide Lip Treatment this year, for example, which nourishes dry lips. 

“Peptide lip treatments are a restorative method to create naturally plump and soft lips, while also minimising the appearance of fine lines,” said Beauty Pie.

7. Slugging

Despite having exploded on social media platforms this year, slugging will continue to dominate the beauty scene in 2023. 

Google searches for the skin care trend –  where people smother their face in an occlusive moisturiser before bed to wake up with glowing skin – are up by 392%. 

The practice to treat dry skin is a common feature in K-beauty routines. 

8. Spiky bun

Spotted on models such as Bella Hadid and Kendall Jenner, the spiky bun is set to be the go-to hair style of 2023, with Google searches up 257%.  

“Driven by a love for nineties and noughties nostalgia,” said Beauty Pie, the high bun with an ultra sleek finish is set to knock messy buns off its pedestal. 

9. Wolf haircut

Animal-inspired hairstyles are going to be big next year, and the wolf cut is among the best of them.

Worn by the likes of singer Miley Cyrus, searches for the shaggy and wavy layers that nod to a slight mullet shape have soared 135% globally. 

10. Doe eye make-up

The rounded, wide-eye make-up look has increased in popularity by 122% in the past 12 months, thanks to the style being worn by TV characters such as Euphoria’s Cassie.  

The look is more ‘innocent’ than ‘sultry’ – with a white-lined waterline, a dash of highlighter in the inner corner of the eyes, and rounded eyeliner to finish off the look. 

What other trends will be big in make-up?

Heavily lined eye make-up inspired by Avril Lavigne will be big in 2023

Heavily lined eye make-up inspired by Avril Lavigne will be big in 2023

Beauty Pie did a deeper dive into each beauty category to name the top five trends set to dominate those sectors.

Apart from coquette and doe eye looks, lip stain (searches up 53%) and refillable lipstick (29%) also made make-up’s top five trends for 2023. 

‘Avril Lavigne make-up’ (39%) made the cut too, “inspired by nostalgia”, said Beauty Pie.

The singer’s look is about heavily lined eyes, which ties in nicely with the ‘glam grunge make-up’ revival currently happening.  

Barbie make-up (11%) is also soaring thanks in part to the upcoming new Barbie movie starring actress Margot Robbie. 

What other trends will be big in skin care?

Lash serum (searches up 75%), lip sunscreen (72%) and refillable skin care (42%) also made the top five trends set to dominate skin care next year. 

Beauty pie also cited ingredients ceramide (30%), which helps keep fluid in the skin, and electrolytes (29%) as ones to watch in 2023. 

What trends will impact wellness?

Facial movement workout ‘mewing’ is going to make waves in wellness in 2023, with a 62% increase in Google searches year-on-year.

The term refers to a series of exercises that are focused on tongue placement inside your mouth, which is said to help shape the jawline.  

Collagen supplements (34%), niacinamide body wash (25%), naked nails (9%) and ashwagandha (6%) will also soar in popularity next year, predicted Beauty Pie.

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