Winners of the 2021 Pure Beauty Awards revealed

The 20th anniversary of the Pure Beauty Awards, celebrating the best in beauty, was hosted at a starry night-themed event at 8 Northumberland Avenue

The Pure Beauty Awards have once more celebrated the best in beauty at last night's Starry Night-themed ceremony.

Hosted by RuPaul's Drag Race UK icon and drag queen superstar Cheryl Hole, the sold out event at 8 Northumberland Avenue, was a joyous occasion to mark the 20th anniversary of the Pure Beauty Awards.

With hundreds of entries to choose from, the Pure Beauty judging panel had the difficult task of narrowing down the shortlist, before the public cast their votes for the winners.

Pure Beauty’s Editor Sarah Parsons, said: “For two decades Pure Beauty has recognised and honoured the best of brand and products on the market.

"This year was certainly no different as we shined a spotlight on those in the industry who inspire with their outstanding product launches, storytelling, and social innovation.

“Every award was well-deserved and it was the highlight of the year to celebrate all of your achievements throughout 2021.

“Congratulations to all of the winners, and thank you to everyone who attended!.”

Scroll down to see the full list of winners for 2021…


Skin Care

Best New Skin Care Product

Commended: PALMER'S, COCONUT MONOI LUMINOUS HYDRATION FACIAL OIL

Bronze: REVOLUTION SKINCARE, RETINOL SUPER INTENSE 1% SERUM

Silver: The Ordinary, Azelaic Acid Suspension 10%

Gold: selfless by hyram, RETINOL & RAINBOW ALGAE Repair Serum


Best New Premium Skin Care Product

Commended: SeeMyCosmetics, Lift & Glow

Bronze: BIOEFFECT, Hydrating Cream

Silver: L'OCCITANE, IMMORTELLE DIVINE CREME

Gold: GLOW RECIPE, WATERMELON GLOW NIACINAMIDE DEW DROPS


Best New Ultra-Luxe Skin Care Product

Commended: DR. CINK, Luxurious Caviar Brightening Performance Essence

Bronze: TEMPLESPA, TRUFFLE DE-LIGHT

Silver: Kat Burki, DUAL EXFOLIATING CLAY

Gold: Dermatology M, ZI CAO SHUI GAO NOURISHING CREAM


Best New Face Mask

Commended: GATINEAU, HYDRA AURA ÉCLAT DE SOIE SLEEPING MASK

Bronze: RHUG ESTATE, WILD BEAUTY replenishing mask with Rhug honey

Silver: The Ordinary, Salicylic Acid 2% Masque

Gold: KEYS SOULCARE, HARMONY MAS


Best New Anti-Ageing Product

Commended: Absolute Collagen, MAXINE LACEBY collagen boosting serum

Bronze: dear klairs, Fundamental Eye Awakening Gel

Silver: SKINNY TAN, Notox BEAUTY ELIXIR

Gold: PAULA'S CHOICE, Niacinamide 20% Treatment


Best New Premium Anti-Ageing Product

Commended: INSTITUT ESTHEDERM, INTENSIVE PROPOLIS + FERULIC ACID

Bronze: ECOOKING, 50+ SERUM

Silver: WILD SCIENCE LAB, ROOT + FRUIT NIGHT SHIFT Renewal Eye Serum

Gold: SUPER FACIALIST, HEXAPEPTIDE 9 ANTI-AGEING ADVANCED Extra Firming Serum


Best New Ultra-Luxe Anti-Ageing Product

Commended: rbonne, DermResults ILLUMINATING SKIN THERAPY CONCENTRATE

Bronze: DR. CINK, Revitalizing Oil Serum

Silver: aeos, Spelt Replenish

Gold: SKIN W1 LONDON, COLLAGEN STIMULATING SERUM



Best New Male Skin Care Product

Commended: MONATO FOR MEN, Essential Face Moisturizer

Bronze: Auden, Anti Fatigue Eye Serum

Silver: Polaar MEN, TIME FREEZE

Gold: CAPT FAWCETT'S, HYDRATING DAILY MOISTURISER


Best New Skin Care Brand

Commended: Skin Trust Club

Bronze: 35 THOUSAND

Silver: hello sunday

Gold: WǒSkincare



Natural & Organic

Best New Natural Product

Commended: BURT'S BEES, Advanced Relief Lip Balm with Turmeric

Bronze: LUNALIS, Extreme Face Oil

Silver: urban veda, Radiance Body Oil

Gold: Dr.PAWPAW, SHIMMER BALM



Best New Natural Face Product

Commended: Dr. Hauschka, Soothing Day Lotion

Bronze: LIVING NATURE, advanced renewal night serum

Silver: KIVENS, ULTIMATE CELLULAR PROTECTION

Gold: NÊÔ SEPHIRI, Pure Kalahari Melon Facial Oil


Best New Organic Product

Commended: WILLOW, BioMARINE AGE-PREVENTATIVE BOOSTER SERUM

Bronze: trilogy, Certified Organic Rosehip Oil

Silver: INIKA Organic, Certified Organic Lip & Cheek

Gold: Nelipot Cohen, deodorant stick


Best New Natural & Organic Brand

Commended: RHUG Estate WILD BEAUTY

Bronze: REALLY

Silver: awaken ORGANICS

Gold: SMART ASS BEAUTY



Hair Care

Best New Hair Product

Commended: VITA COCO Haircare ANTI-DANDRUFF SCRUB FOR SENSITIVE SCALPS

Bronze: HAIRBURST, LONG & HEALTHY HAIR MASK

Silver: THE INKEY LIST, PCA BOND REPAIR HAIR TREATMENT

Gold: WILD SCIENCE | LAB, LEAF + SEED ROOT THERAPY, Strengthening Treatment Mask


Best New Hair Styling Product

Commended: ROSSANO FERRETTI, dolce SATIN GLOW BOOSTER

Bronze: NEÄL & WØLF, TEXTURE

Silver: EROME RUSELL, Bstyled CURL JELLY

Gold: Mark Hill, THE HAIR LAB BY Mark Hill ANTI-HUMIDITY SPRAY


Best New Textured Hair Product

Commended: Only Curls, Deep Hydration Hair Mask

Bronze: FYC, LEAVE IN CONDITIONER

Silver: SHEDID & PARRISH, AFRO BUTTER

Gold: FYC, REFRESH & DETANGLE SPRAY


Best New Male Shaving and Hair Product

Commended: BEARD. PATROL, BEARD BALM

Bronze: BALDAPE Parlour, Silverback Kit

Silver: WAR PAINT FOR MEN, BEARD & BROW GEL

Gold: Constituted by Nature, BEARD & HAIR CONDITIONING CREAM


Best New Hair Care Brand

Commended: LAVA CAP, Hot Conditioning Booster Kits

Bronze: WILD SCIENCE | LAB LEAF + SEED haircare collection

Silver: VITA COCO Haircare

Gold: SHEDID & PARRISH



Body Care

Best New Body Product

Commended: Farmologie, MOISTURISER MORO ORANGE

Bronze: PALMER'S, HEMP OIL CALMING RELIEF BODY LOTION

Silver: BURT'S BEES, Res-Q Replenish Cream with Cica

Gold: cantu, SHEA BUTTER ENRICHED WITH OILS & VITAMIN E


Best New Bath and Shower Product

Commended: FOREVER, ALOE LIQUID SOAP

Bronze: sebamed, SENSITIVE SKIN LIQUID FACE & BODY WASH

Bronze: SALT SHACK, SMango Moods Bath Salts

Silver: Dr Teal's, Pure Epsom Salt Soaking Solution Cannabis Sativa Hemp Seed Oil with Essential Oil Blend

Gold: FAITH IN NATURE, SHEA & ARGAN BODY WASH NOURISHING


Best New Wellness Product

Commended: DermaV10, GENTLE WARMING EYE MASK

Bronze KLORIS, CBD BATH MELTS

Silver: VOYA, PILLOW HEAVEN RELAXING SLEEP SPRAY

Gold: HAPPY PAUL, BRIGHT SPICE 100% PERFUME OIL


Best New Sun Care and Tanning Product

Commended: HAWAIIAN Tropic, MINERAL SKIN NOURISHING FACIAL MILK

Bronze: BIODERMA, Photoderm SPOT-AGE SPF 50+

Silver: ZitSticka,MEGASHADE Sunscreen Serum

Gold: hello sunday, the one that's a serum SPF45 DAY DROPS


Best New Hand and Nail Product

Commended: Nails.INC, 73% PLANT POWER longwear '21 free' vegan polish NAILS.INC LONDON

Bronze: YARDLEY LONDON, ENGLISH LAVENDER ANTIBACTERIAL SANITISING SPRAY

Silver: NAILKIND, Vegan NATURAL NAIL WEAR

Gold: OTO CBD, RITUAL HAND BALM


Best New Male Body Care Product

Commended: Jack Black, BLACK RESERVE BODY & HAIR CLEANSER

Bronze: CHARLES + LEE, HAIR + BODY WASH

Silver: MESOA FOR MEN, INVIGORATING SHOWER GEL Peppermint & Tea Tree with CBD

Gold: BULLDOG SKINCARE, Cedarwood & Tonka Bean Shower Gel



Beauty Tools

Best New Beauty Accessory or Brush

Commended: JESS WRIGHT Beauty Brushes

Bronze: FACEGYM, HYALURONIC ROLLER

Bronze: RÉDUIT, UNI

Silver: REVOLUTION SKINCARE, ICE FACIAL ROLLER

Gold: The Tan Brush, TheUltimate Tanning BodyBrush


Best New Electrical Product

Commended: PHILIPS, Lumea IPL Series 9000

Bronze: REMINGTON, Hydraluxe Pro Hairdryer

Bronze: Glamoriser LONDON, LIGHTSPEED Dryer

Silver: OPATRA LONDON, LumiQuartzRose Facial Wand

Gold: HOLLYWOOD BROWZER BEAUTY, HOLLYWOOD SMOOTHER



Make-Up

Best New Lip Product

Commended: e.l.f, RIDE OR DIE LIP BALM TOUGH COOKIE

Bronze: SKIN IN MOTION, PLUMP IT TINTED PROTECTIVE LIP BALM

Silver: Charlotte Tilbury, HYALURONIC HAPPIKIS

Gold: ESHO., DRENCH


Best New Eye Product

Commended: Doll Beauty, Push Poppin' Liner

Bronze: MUA MAKEUP ACADEMY, BROW DEFINE TINTED BROW MASCARA WITH FIBRE

Silver: LOLA'S LASHES, Magnetic Eyelash & Eyeliner Kit-Sapphire

Gold: Charlotte Tilbury, BROW CHEAT



Best New Make-Up Base Product

Commended: DCYPHER, MY CUSTOM FOUNDATION

Bronze: erborian, CC WATER

Silver: Kjaer Weis, The Cream Blush

Gold: REVOLUTION, SUPER DEWY SKIN TINT TINTED MOISTURISER


Best New Inclusive Make-up Product

Commended: DCYPHER, MY CUSTOM FOUNDATION

Bronze: CARTER BEAUTY By Marissa Carter, MIRACLE MEASURE YOUTH BOOST FOUNDATION

Silver: MUA MAKEUP ACADEMY, Pro / Base FOUNDATION STICK

Gold: BEAU BAKERS CO, INCLUSIVE NUDE LIPSTICK COLLECTION



Fragrance

Best New Fragrance

Commended: BESPOKE LONDON, WOMAN SPICED PEAR & WARM AMBER

Bronze: YARDLEY LONDON, 250 FOR HER EAU DE PARFUM

Silver: MISSGUIDED, real babe

Gold: Juliette has a gun, MUSC INVISIBLE


Best New Premium Fragrance

Commended: 1667, ROUGE

Bronze: CREED, VIKING COLOGNE

Silver: LALIQUE, PLUME BLANCHE 1901

Gold: Maison Francis Kurkdjian Paris, Aqua Celestia Cologne forte


Best New Niche Fragrance

Commended: inspira: cosmetics, GATE TO PARADISE EAU DE PARFUM

Bronze: CONNOCK LONDON, KUKUI NOIR EAU DE PARFUM

Silver: CAPT FAWCETT'S, Alessandro Manfredini EAU DE PARFUM

Gold: ZARKOPERFUME, THE MUSE eau de perfum



Best New Home Fragrance

Commended: VOYA, OH SO SCENTED LUXUXY CANDLE COCONUT & JASMINE

Bronze: SUN DAY OF LONDON, Vll. memento mori

Silver: The Olfactiv, CACTUS, JASMINE + BERGAMOT your inner cactus

Gold: Deciem, SHOP Room Fragrance



Sustainable Beauty

Best New Sustainable Skin & Body Product

Commended: WAKEN, TOOTHPASTE WITH FLUORIDE

Bronze: Aviela, SHEA BODY BUTTER

Silver: WHITFORDS, Triple Algae Glow Restoring Oil

Gold: Farmologie, MOISTURISER MORO ORANGE


Best New Sustainable Hair Product

Commended: WE ARE PARADOXX, DETOX COLLECTION

Bronze: BULLDOG SKINCARE, Sensitive Hair & Scalp Shampoo

Silver: L'OCCITANE, INTENSIVE REPAIR solid shampoo

Gold: BEAUTY KITCHEN, THE SUSTAINBLES DEEP CLEANSE SHAMPOO BAR


Retail Innovation

Best New Retailers' Own Label Product

Bronze: Escentual,I protect

Silver: Birchbox, Re.fil Stick

Gold: Poundland, #6 Anti-Ageing Retinol Night Cream


Retailer of the year

Commended: a beautiful life

Bronze: Escentual

Silver: eBay, Certified Refurbished Personal Care

Gold: CANDOUR BEAUTY



Outstanding Achievement

Best New Design and Packaging

Commended: awaken ORGANICS

Bronze: Sens8ate Skincare

Silver: WAR PAINT. FOR MEN, BEARD & BROW GEL

Gold: FACEGYM., SUPEREME RESTRUCTURE


Best Special Innovation

Commended: PURITY EXCEL,ROSE & CARAMEL, 3 Minute Miracle Self Tan Removing Scrub

Bronze: sebamed, ANTI-HAIRLOSS INTENSIVE FOAM

Silver: Escentual, Perfume Blind Trial Discovery Sets

Gold: Gallinée, DENTIFRICE TOOTHPASTE WITH Prebiotic



Best New Disruptor Brand

Commended: Acnemy

Bronze: veganTAN

Silver: skin diligent

Gold: selfless by hyram


Best New International Breakthrough Brand

Commended: tolpa

Bronze: Innerbark

Silver: SeeMy COSMETICS

Gold: KEYS SOULCARE


Best New British Brand

Commended: ADAPTOLOGY

Bronze: Earthy nail polish

Silver: ESHO.

Gold: ORGANIC WORKS


2021 Achiever of the Year award - Editorial's pick

Millie Kendall MBE, CEO of the British Beauty Council


Featured Companies

Yardley London (more information, website)
Inspira Cosmetics (more information, website)
Dr PawPaw (more information, website)
Lola's Cosmetics (more information, website)

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