What to expect in 2021: Covid-19 pandemic shapes Mintel’s consumer trends predictions


The prioritisation of health, wellbeing and community are among the key trends tipped for this year

Mintel has announced seven trends it expects will impact global consumer markets throughout the coming year.

These are said to take into account the subtle yet profound shifts in consumer thinking and brand responses accelerated by the Covid-19 pandemic.

The trends are:

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According to Mintel, awareness of ...

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