Wellbeing brand Fushi launches skin care range inspired by Ayurveda

By Becky Bargh 18-Feb-2019

The new BioVedic collection is formulated with a blend of rose otto, rice bran and manjistha

Ethical and wellbeing beauty brand Fushi, meaning ‘eternal life’, has launched a new 3-step skin care range, inspired by Ayurveda.

The BioVedic line-up (from £15) features an Enzyme Face Wash, Face Cream and Face Oil, which work together to help brighten, hydrate and moisturise skin.

Key components of the range include a blend of brightening and healing ingredients, such as: manjistha, rice bran, rose otto, kalahari melon seed oil, vanshlochan stem extract and raspberry seed oil.

The brand was formed ten years ago and began with the combined cultural heritage of co-founders Rannesh Jansari and Ria Pattni, and their Ayurvedic family recipes.

Today, at its London-based workshop, it still takes inspiration from traditional Ayurvedic methods.

Co-founder Pattni said: “In Ayurveda, nothing is more powerful than botanicals when used in their purest form, which is why I love oils and herbs for their natural protective properties and their active ingredients for natural skin rejuvenation.”

The range is set to launch on 7 March and will be available via fushi.co.uk, Ocado, Naturisimo, Wholefoods, Revital, Planet Organic and other health and beauty retailers.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here