Natural beauty brand Weleda is set to air its first-ever UK TV campaign for its hero Skin Food range, which is said to sell one product every five seconds.
Set to air this September through October, the brand's debut TV commercial will utilise CGI to demonstrate the efficacy of the brand's organic ingredients – which include wild pansy, chamomile, calendula, sunflower and sweet almond oils – and will air across ITV Central, Meridian and Granada regions in the UK.
The ad will run alongside an extensive £1m marketing campaign to promote the skin care brand's hero range that will include digital, print and social media.
Consumers will also be able to try out a new Instagram filter to virtually try-on the effects of Skin Food moisturisers on their selfies, which the brand hopes will be used by influencers and make-up artists.
The campaign will also see 100,000 sample Skin Food packs sent out to consumers across the UK, part of the brand's ongoing research.
64% of Skin Food users said they were either “extremely likely” or “very likely” to repurchase the product in the next six months, according to the brand's initial trial of Marie Claire readers.
Meanwhile, 96% of respondents said they have already or would recommend the product to a friend, while 97% agreed that Skin Food intensely nourished their dry skin.
Weleda will also sponsor shows at London's Fashion Week this September, supplying make-up artists with its Skin Food range to use on models.
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“We are proud to be able to bring our iconic and much-loved Weleda Skin Food to screens this autumn, for the very first time, with such a powerful commercial,” said Weleda UK’s Head of Brand, Helen Yeardsley.
“It’s an exciting opportunity for all our stockists to get involved. We can’t wait to see our hero range flourish!”
Weleda's original Skin Food moisturiser made its debut back in 1926 and would go on to become one of the UK's best selling moisturisers with its blend of natural and organic ingredients including wild pansy, chamomile, calendula, sunflower and sweet almond oils to nourish and hydrate dry skin.
Today, the Skin Food family includes a variety of formats including body butter, body lotion and lip balm, as well as being available in a lighter formula.
