Vaseline launches new skin range dedicated to darker skin

By Alessandro Carrara | Published: 20-Sep-2023

Vaseline launched the range to improve the offering for people with darker skin tones, which it claims is lacking in the beauty industry

Vaseline has launched a new body care range which specifically addresses the needs and concerns of black and brown skin.

The Radiant X range has been designed to improve moisture imbalance, as well as reduce the appearance of dark spots and uneven skin tone.

It includes the Even Tone Nourishing Body Lotion, which has been formulated with 1% niacinamide.

The Deep Nourishment Body Cream, made using 100% shea butter, also features in the range, along with a Replenishing Hydrating Body Oil.

A Hand Butter, also made from shea butter, rounds off the collection and helps to moisturise skin without feeling greasy.

"Through our longstanding work to improve access to equitable skin care, Vaseline knows the key to healthy-looking skin is not a one-size-fits-all approach,” said Cara Sabin, President Beauty and Wellbeing at Unilever North America.

Vaseline said it launched the range to improve the offering for people with darker skin tones, as many skin care lines are designed to treat all skin the same.

This meant working with dermatologists who specialise in caring for and treating skin of colour to develop the line.

“This new line leads with a scientific approach, incorporating the best of science and beauty benefits to effectively address specific skin concerns in the melanin-rich community, who often go underserved,” added Sabin.

Vaseline is one of the largest mainstream brands to launch a skin care line specifically for darker skin tones.

Prior to this, a number of celebrity founded brands were tapping into the underserved space.

This includes musician John Legend, who launched a dedicated skin care line, Loved01, in February 2023 to tackle the issues faced by people with melanin-rich skin.

S'Able Labs, the beauty brand from Idris and Sabrina Elba, launched a genderless skin care range in 2022 , which Sabrina said was born out of a lack of resources that “spoke to people who looked and felt like me”.

Actress Gabrielle Union's baby care range was also made for children with darker skin.

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