Under your skin


Pure Beauty goes back to basics to explain how every step of the skin care routine plays a part in reducing premature ageing

Anti-ageing skin care is huge business for the beauty industry overall, with the anti-ageing moisturiser market alone worth £300.433m for the year to October 2014, according to Kantar World Panel. Shop and bathroom shelves are groaning under the weight of the huge range of products that promise to stop the clock or turn back time, creating a market that is baffling to even the most skin care-savvy consumer. To help consumers create the best possible routine to keep their skin looking and feeling healthy and avoid exacerbating the signs of ageing, it’s imperative to first ensure they know how each part of their skin care routine helps.


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