True Skincare inks online retail deal with Boots

By Becky Bargh 11-Feb-2020

This will be the brand’s third UK retail deal since its launch in 2018

UK-based skin care brand True Skincare has inked an online retail deal with

The Soil Association-certified products use natural and organic ingredients, and are said to have waterless formulations in an effort to be more environmentally-friendly.

The ingredients are also claimed to be ethically sourced and suitable for vegans.

Customers will be able to shop True's full range via the site, including its Balancing Safflower & Basil Facial Oil, Rehydrating Rosehip & Rosemary Facial, Avocado & Evening Primrose Facial Oil, Safflower & Geranium Cleansing Oil, Matcha Tea Face Mask and Gentle Superfood Exfoliator (from £12) via the Boots website.

True Skincare was founded in 2018 by Emma Thornton, who wanted to create an organic beauty line with a competitive price tag.

Speaking to Cosmetics Business Thornton said: "I am thrilled to be working alongside Boots online, such a well respected and well known retailer, where I myself have been shopping my whole life."

She addeed: "One of my desires with True was to allow everyone access to luxury, organic, waterless and cruelty free skin care at affordable prices, and working with Boots online will allow a wider distribution of my brand, bringing awareness to even more potential customers.”

True Skincare is currently available online at Ocado and in Holland & Barrett stores.

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