This make-up brand has created an 'industry first' in-house virtual influencer

By Sarah Parsons 9-Dec-2019

According to a recent report by HypeAuditor, virtual influencers have nearly three times the engagement rate of real Instagram influencers

Are they the future of influencer marketing? (Images via Instagram @itsbinxie @essence @lilmiquela)

German make-up brand Essence Cosmetics’ new ambassador isn’t a celebrity, or influencer. It isn’t even a real person.

Sign up for your free email newsletter

While Kenna might look like a ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business