This make-up brand has created an 'industry first' in-house virtual influencer

By Sarah Parsons | 9-Dec-2019
Retail Marketing

According to a recent report by HypeAuditor, virtual influencers have nearly three times the engagement rate of real Instagram influencers

You need to be a subscriber to read this article.
Click here to find out more.

German make-up brand Essence Cosmetics’ new ambassador isn’t a celebrity, or influencer. It isn’t even a real person.

While Kenna might look like a

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

World Oceans Day 2020: The beauty brands helping to protect the sea

Read more
The latest ways the cosmetics industry is championing ocean-friendly products and charity partnerships

Trending Articles

  1. MAC and Sol de Janeiro 2023’s most searched for beauty brands Lookfantastic has named the beauty brands and products consumers could not get enough of this year in its 2023 Beauty Trends Report
  2. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  3. Cosmetics Business predicts the top 5 beauty trends of 2024 in new report From a new tier of ultra-luxe beauty to longevity skin care and more, these trends will make waves in the coming year
  4. Nivea owner Beiersdorf sales top €2.5 billion in Q1 2023 La Prairie’s performance lagged during the quarter despite the overall sales increase, with sales down 12% compared with last year

Upcoming event

CB Roundtables: Skin care trends for 2024

12 December 2023 | Virtual free webinar See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

World Oceans Day 2020: The beauty brands helping to protect the sea

The latest ways the cosmetics industry is championing ocean-friendly products and charity partnerships
Colour Cosmetics

Make-up brand Catrice aims to become market leader upon UK debut

Parent company Cosnova’s General Manager says digitalisation is one of the make-up brand's primary focus areas
You need to be a subscriber to read this article.
Click here to find out more.
Retail

German beauty brand L.O.V debuts voice activated smart mirror

The cosnova-owned brand’s Voice Activated Beauty Shop, developed by Think Tank and Digital Unit departments, gives beauty advice at the point-of-sale
You need to be a subscriber to read this article.
Click here to find out more.
Finance

German market embraces natural beauty and do-it-yourself lines

German demand for beauty customisation and natural ingredients is driving sales of cosmetics and toiletries, as Barbara Bierach writes
You need to be a subscriber to read this article.
Click here to find out more.
Media

Fast beauty: How to meet the need for speed in cosmetics

Millennials’ taste for change has ushered in an era of fast cosmetics. But how can brands reconcile speed and quality? Asks Poorna Rodrigo
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosnova powers ahead in colour cosmetics sector

The German colour cosmetics player continues to score double digit growth, thanks to innovation
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty fans queue for essence's vending machine at Cosmoprof

Vending machine stocked gel nail polishes
Subscribe now