The event has moved online due to Covid-19, and here’s an exclusive insight into what viewers can expect from the evening
The first virtual edition of the Pure Beauty Awards will take place on 29 October at 6pm, with online registration opening next week.
Every year, the prestigious Pure Beauty Awards acknowledge the latest ground-breaking and innovative brands and products launched in the UK over the past 12 months.
Now in its 20th year, the awards continue to bring together beauty brands, buyers, retailers and suppliers to celebrate the newest innovations and products available in the British beauty market.
Ahead of the event, the Pure Beauty team has revealed some more information on what viewers should expect during the event.
Pure Beauty is thrilled to welcome back Layne Redman as host, following his London debut last year.
Host Layne Redman made his London debut at the Pure Beauty Awards 2019
British television presenter, writer and globetrotter Layne Redman, is best known for starring in Dubai series Out and About and World of Sports, but he is also the seasoned host of the internationally acclaimed Pure Beauty Global Awards.
The event will also welcome returning sponsors Aprinnova, Siltech, CPL Aromas and Cygnia and new sponsors Ecomundo, Epic Print, Yardley of London, and Orean Personal Care.
Each sponsor will tune in at various times throughout the evening to announce the Gold winners in their sponsored category.
John Toner from Aprinnova (second left) joined Layne to present an award last year
This year’s ceremony is themed ‘Emerald City’, and viewers are encouraged to dress for the theme (black-tie optional).
Viewers will be able to share images of their virtual-viewing parties, make sure to tag Pure Beauty and use the official hashtag #PureBeautyAwards for your chance to be featured in the December issue of Pure Beauty magazine.
Plus, there will be a live feed for viewers to engage with each other throughout the evening.
It’s not just the award winners who will be taking home prizes.
Viewers have the chance to win some luxurious prizes, all designed to help them pamper themselves from the comfort of their home.
To be in with a chance to win, viewers simply need to make sure they are signed up to the complimentary Cosmetics Business e-newsletter.
Once they have done this, they will automatically be entered into the prize giveaway upon registration for the event.
Registration for the event will open next week, and subscribers of the Cosmetics Business e-newsletter will receive a reminder when it opens.