Belinda Carli, Director of the Institute of Personal Care Science, the world’s leading online professional formulation training provider, gives Cosmetics Business her pick of the trends and tools to which cosmetic formulators should be paying attention as we head into 2019
Formulating bestselling personal care is a combination of stable, effective formulas that feel great and deliver on their promises, and formulating with performance that consumer groups 'need right now'.
But having a fantastic formula that fits within a budget is only half the story. You also have to create a product that has an eye-catching marketing story and is on trend.
So, how do you stay ahead of trends when great development, minimum testing and manufacture take at least nine months (if everything goes to plan) and not get left behind?
This article will reveal what is hot and trending in the formulation domain right now, and what you should be planning with your next developments to keep ahead of the pack.
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