Pinterest's Head of Beauty, Tom Spratt, reveals to Cosmetics Business what 2023 has in-store for colour cosmetics
"New year, new look. The change of calendar gives us a chance to refresh our everyday staples, starting with make-up, nails and hair. 2022 brought maximalism, as people experimented with bold looks, out-there styles and daring designs.
This year, people will be toning it down. As seen in our 2023 Pinterest Predicts report, consumers will be embracing the ‘micro-makeover’ look and prioritising a more natural aesthetic.
Financial situations will continue to impact buyers' choices, so we are seeing people do ...
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