The biggest beauty trends forecast to take off in the Middle East in 2020

By Lucy Tandon Copp 19-Nov-2019

From male grooming to French brands and 'clean' beauty, these are the cosmetics trends sparking the interest of consumers in the Middle East

The cosmetics and personal care landscape of the Middle East is diverse and competitive, with local and international brands vying for consumer attention.

With the influence of social media expanding brand engagement, is the region due to follow in the footsteps of the West or lead from the front?

Arpit Singh, Chief Client Officer Saudi Arabia, Kantar TNS, is due to speak at this year's Stamegna Retail Management 2019 Stamegna Network - Middle East Beauty Care & Fragrances event due to be held in Dubai from 26-27 November.

Here, he provides Cosmetics Business with his insights and predictions...

What are the fastest growing beauty categories in the Middle East at present?

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Men's grooming has experienced double-digit growth for the last three years, while there has been an increased focus on natural ...

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