The age groups spending the most on beauty during lockdown

By Sarah Parsons 14-May-2020

How are Gen Z, Millennials, Gen X and Baby Boomers spending their money online during the coronavirus pandemic?

It is evident that the pandemic has had a major impact on the beauty industry, nail care and hair dye sales are soaring while make-up has taken a hit.

And with bricks-and-mortar closures, consumers have shifted online to buy beauty.

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