The Red Tree and SFC Capital are delighted to announce the 6 finalists of The Beauty Accelerator. They are Centred, Cutbox, Faace, Fussy, Glaize and On Beaute
The Beauty Accelerator is a joint initiative between The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early stage investment world that will see one Finalist receive £150,000 equity investment plus the knowledge and expertise of The Red Tree applied over 12 months to take the brand to its next stage and beyond.
The Beauty Accelerator opened for applications on Monday 25th August and ran throughout September. Speaking about the application process, Stirling Murray, Managing Director of The Red Tree said: “We were absolutely delighted by the sheer number and high quality of applicants, which came from all categories of beauty – skin care, colour cosmetics, hair care, fragrance, male grooming, supplements, body care, retail and beauty tech.
"Our intention was to tap into the incredibly vibrant independent beauty brand scene in the UK and The Beauty Accelerator has certainly unearthed dynamic entrepreneurs driving game changing innovation and creating disruptive brands”.
Overwhelmed by the number of high calibre applicants, the timeframe for interviews with short-listed brands was extended by a week. Following discussions between The Red Tree and SFC Capital they unanimously agreed on the Final 6 brands. They are:
Commenting on the 6 finalists, Stirling Murray said: “Amongst a highly competitive field, the 6 finalists stood out at every stage of the application review and interview process.
"All finalist brands have highly impressive founders, and we look forward to meeting each of them again at The Beauty Accelerator final."
The Beauty Accelerator Final will be held over two days on Wednesday 21 October and Thursday 22 October. The 6 Finalist brands will pitch directly to The Red Tree and SFC Capital and state their case for investment and collaboration.
The Beauty Accelerator 2020 Winner will then be selected and announced. The successful brand will have the chance to dramatically accelerate their growth through significant investment from SFC Capital and a year-long collaborative partnership with The Red Tree.