Texen develops fresh packaging for Dior

By Austyn King 1-Jun-2017

The French company has produced the packaging for the Dior Hydra Life line to appeal to millennials

Dior has chosen French packaging company Texen to produce the newly designed packaging for its Hydra Life skin care line, in a bid to appeal to a younger audience.

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In line with Dior's desire to tap into the millennial demand for natural skin care, the company designed a transparent ...

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