Target to launch a dedicated Korean beauty department

By Patricia Mansfield-Devine 20-Jan-2017

The US store is capitalising on the Korean beauty trend by unveiling its venture with Alicia Yoon

US department store Target is set to launch a section dedicated specifically to Korean beauty products.

The new offering will feature a collection curated by Peach & Lily, the Korean beauty site founded in 2012 by Harvard Business School graduate Alicia Yoon.

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