Tanning brand advert banned for claiming sunbeds can 'help with Alzheimer's'

The British salon also claimed that sunbeds could improve blood flow and brain function

A tanning company has been banned from using an advert claiming that sunbeds had health-boosting properties.

British salon Jetsun Sunbeds promoted on Facebook that the divisive tanning method could strengthen immune systems, improve blood flow and brain function, boost serotonin/melatonin production and "may help with Alzheimer's" disease.

The Advertising Standards Authority (ASA) upheld the complaint, because the adverts were considered misleading and irresponsible.

The evidence Jetsun Sunbed provided the watchdog did not contain references to the health benefits from sunlight or sunbeds.

In its ruling, the ASA said the advert did follow advice from the NHS which urged caution when using sunbeds due to the risk of developing cancer.

"Given the potentially serious consequences for people who used sunbeds because they believed there would be health benefits, we concluded that, as well as not being substantiated, the claims were irresponsible," said the ASA.

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