Discover the Beauty Forum at Packaging Innovations this year
Packaging Innovations 2020 will host curated content designed to tackle the biggest challenges faced by the food, drink, beauty, pharmaceutical and healthcare, e-commerce, and retail sectors, as part of the show’s Industry Forums, when it returns to Birmingham’s NEC on 26 - 27 February.
The topic of sustainability will be a common theme across the Forums as industry experts share the latest thinking and advancements relating to the complex issue of creating eco-friendly packaging.
Innovative design, branding, and policy changes will also feature as prominent topics as influencers and thought leaders consider the current climate of each individual sector and look at how brands can adapt to this changing landscape.
The design and feel of packaging are huge drivers for consumers when shopping in the beauty industry, which means an increased level of waste is becoming a prevalent issue.
Joanne Bell, Brand Insight & Content Director at Free The Birds, will consider how brands can find a balance between beautiful design and sustainability, by drawing on a wealth of experience from working with brands such as Aussie, Dove, and Charlotte Mensah, sharing insights on how to design a beauty brand that sells in 2020.
Also joining the Forum will be Sam Farmer, Founder of SAMFARMER, who will discuss the practicalities of packaging personal care products and how brands can successfully communicate sustainability issues to the end user to ensure that waste is disposed of correctly.
To register to attend Packaging Innovations NEC 2020, please visit the Packaging Innovations NEC 2020 website or contact the show team on +44 (0)20 8843 8800 or PackagingUK@easyfairs.com.