Somerset-based company Swallowfield has acquired male grooming brand The Real Shaving Company. The £1.2m deal is subject to shareholder approval but is expected to complete at the end of May.
The Real Shaving Company is a well-established brand in the male grooming sector. Based on quality natural and organic ingredients with heritage expertise, The Real Shaving Company products are available in the UK as well as Canada and France.
The acquisition is part of Swallowfield’s wider strategy to use its product development, manufacturing and distribution capabilities to create innovative ranges of products under their own brand names. The Real Shaving Company brand is set to benefit from Swallowfield’s expertise in innovative technologies such as plastic aerosols.
Chris How, Chief Executive at Swallowfield, commented: “We are delighted to acquire such a well-established and well-loved brand that will increase the branded element of our business, in line with our stated strategy. We look forward to bringing our industry leading innovation, both in packaging and formulation, to the Real Shaving brand, driving profitable growth in the future.”