Superdrug predicts Brexit and Halloween will prompt hellishly good parties

By Becky Bargh | Published: 21-Oct-2019
Colour Cosmetics Marketing

The retailer is releasing make-up tutorials to help consumers create their 31 October looks

You need to be a subscriber to read this article.
Click here to find out more.

Beauty retailer Superdrug has predicted Brexit and Halloween will give rise to one of the biggest evenings of the year.

“We always knew that Halloween was going to be a big occasion for our customers and combined with Brexit it has created the setting for one hell of a party,”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • A S Watson
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Career advice: How I became the founder of Ateh Jewel Beauty

Read more
Ateh Jewel, broadcaster and brand founder, on her rise to the top of beauty

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
  2. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Career advice: How I became the founder of Ateh Jewel Beauty

Ateh Jewel, broadcaster and brand founder, on her rise to the top of beauty
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug partners with influencer Ateh Jewel on limited edition eyeshadow palette

The beauty retailer announced that its own brand make-up range Studio London has collaborated with the beauty journalist at British Beauty Week
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug launches competition to help aspiring MUAs break into the industry

Winners of the Search for Studio Stars competition will get to work on the seasonal campaigns for the retailer’s own brand make-up range Studio London
Colour Cosmetics

Superdrug sales soar 17% thanks to popularity of own brand ranges

Demand for budget beauty collections B.Skincare and Studio London, as well as investment in new stores, is behind the retailer’s 2022 double-digit growth
Skin Care

Superdrug signs deals expert Chloe Carmichael as cost of living ambassador

The money saving expert will help shoppers spot the best promotions at the UK beauty retailer as part of its ongoing cost of living campaign
Retail

Superdrug partners with Love Island’s Georgia Harrison on sexual consent campaign

‘You Before Yes’ aims to educate young people on consent after 36% said they have 'gone along with sex' even though they did not want to
Subscribe now