The five new toothpastes by the brand target specific oral care concerns and are set to revolutionise the dental industry
Spotlight Oral Care, founded in 2016 by Galway sisters and dentists, Dr Lisa and Dr Vanessa Creaven, is known for its effective teeth whitening range but the dentists saw a gap in the market for clean, effective products that target specific dental issues, and were eager to find a safe and sustainable solution.
After two years of research, perfecting the formula and product, Spotlight Oral Care launches 5 new toothpastes to its portfolio of products which includes Original and Men’s Teeth White Strips, White Teeth Wash and Teeth White Pen.
Spotlight Oral Care has grown exponentially since its inception, in particular this year in line with its latest launch. From this month, the brand will be available across all Dunnes Stores, Tesco and Boots nationwide, alongside its current retail listings across major pharmacies. The brand is also stocked in over 2000 outlets across seven countries in Europe and the UAE.
The brand recently secured one of its most exciting international listings to date with over 1,200 listings in two of the biggest retailers in the US - Target and Ulta (a first for an Irish brand) and will launch in February with the new sustainably produced and clinically focused range of toothpastes.
Speaking about the latest range from the brand, founder Dr Vanessa Creaven said: ”It was really important for myself and Lisa to create a toxin-free, environmentally friendly and cruelty-free range of products. When we set out to create the products, we couldn't believe that most toothpastes are made from harmful ingredients such as Triclosan, SLS and parabens which are linked to serious illnesses.”
“When you think about it, toothpaste is one of the only products we use twice day, everyday from when we’re toddlers for the rest of our lives so we feel it is our responsibility as dentists to create something safe and also effective that we can recommend to our patients in good faith.”
The five products contain clinically proven ingredients, each tackling common dental concerns from gum health and sensitivity to thinning enamel and whitening.
Lisa Creaven (left) and Vanessa Creaven (right)
With billions of toothpaste tubes sitting in landfill each year, the sisters also had a desire to approach the business in a sustainable way. The new Spotlight Oral Care toothpaste tubes are made from sugar cane and are 100% recyclable - a game changer for a plastic-heavy industry.
“Each of our products has a clinical focus using active ingredients to target an array of dental concerns. Similar to hair and skincare, oral care needs to differ between individuals. Each of our toothpastes are broken down to meet these needs and by looking at our products you will know which one is suitable for you,” said founder Dr Lisa Creaven.
Spotlight Oral Care has enlisted the help of Dr Pixie McKenna as Medical Advisor for the brand. As a medical professional Dr McKenna acknowledges the link between certain harmful ingredients present in most toothpastes and their link to serious systemic illnesses including chronic asthma, bronchitis and liver and brain dysfunction.
Dr McKenna is advocating for change in the industry and raising awareness for these harmful effects.
Dr Pixie McKenna (far right)
Speaking at the launch, Dr Pixie McKenna, Medical Advisor for the brand said: “I am thrilled to be working alongside Dr Vanessa and Dr Lisa Creaven as a Medical Advisor for Spotlight Oral Care. This range of innovative products are changing the face of oral care as we know it, and I hope that I can help in educating families and consumers to make more conscious decisions when shopping for their toothpaste.”
“As a doctor, it is shocking to learn about some of the toxic ingredients found in a number of mainstream toothpastes, especially as the mouth is the most absorbable part of the body. We need to consider our oral health more and actually educate ourselves on the ingredients we are putting in our bodies. Spotlight Oral Care provides ‘harm free oral health’ and as such it has my full support.”
Clinically formulated to alleviate inflammation, bleeding and sore gums and for bad breath. This toothpaste contains the active ingredient chlorohexidine which is clinically proven to help restore gum health and alleviate bad breath.
Clinically formulated to remineralise and replenish lost enamel. Using the active ingredients fluoride and hydroxyapatite, Spotlight Rebuild is designed to reverse early erosion and enamel loss. Used twice daily, to strengthen and rebuild enamel through our clinically proven active ingredients.
Clinically formulated using active ingredients tricalcium phosphate, potassium nitrate and fluoride. Spotlight Sensitive acts by rebuilding the protective layer on the outer surface of the tooth protecting the nerve of the tooth.
Clinically formulated to protect, desensitise and remineralise enamel.
Using clinically proven ingredients, Spotlight Total Care Toothpaste combines the best of our active ingredients to combat the most common problems in dental health such as decay, sensitivity and enamel erosion.
Spotlight Whitening Toothpaste whitens and strengthens your teeth using the latest advances in oral care. Containing fluoride and hydrogen peroxide, Spotlight Whitening leaves your mouth feeling amazingly clean and refreshed.
Spotlight Oral Care Toothpastes are available from October 4th from Dunnes Stores, Tesco, Boots and pharmacies.
For more information on Spotlight Oral Care visit www.spotlightoralcare.com.