South Korean beauty brand Tinanik poised to make debut in Chinese market

The brand is expected to join Tmall’s beauty portfolio later this month

South Korean skin care brand Tinanik is making its debut in China later this month.

Set to launch with e-commerce giant Tmall, the brand will offer its line of professional products, which use microbial and fermentation technology.

Tinanik’s products are said to be designed specifically for Asian women’s needs and gently care and rejuvenate the skin.

The Alibaba-owned website is one of China’s most popular online retailers and has become the go-to destination for beauty brands to enter the Chinese market.

Today it stocks dozens of international beauty brands, including Fenty Beauty, Chanel, Drunk Elephant and Huda Beauty.

Last month, the group set a target of bringing on board 1,000 international brands to its marketplace.

Companies