Bathroom brand Soaper Duper has inked a retail deal with Boots.
Set to launch online on 26 April and in-store from 29 April, the brand specialises in green and sustainable beauty.
Retailing at £3.50, its products are said to be made with ‘real’ ingredients therefore free from plastic microbeads, parabens and phthalates, and are sold in recycled or recyclable packaging.
Its plastic pump is also 100% recyclable.
According to the brand it has recycled more than 22 metric tonnes of plastic over the last three years and has donated £150,000 to WaterAid.
Commenting on the new deal, Boots’ Assistant Buyer, Zara Ford said: “Caring for the environment is an integral part of our business and because of that, Soaper Duper’s ethos is perfectly aligned with ours.
“We are very excited to share their brilliant products with our customers.”
Meanwhile, Soaper Duper’s founder Marcia Kilgore said: “There’s nothing better than taking an important brand mission big - with Boots - where together, we can champion recycled packaging and cruelty-free formulas and giving back to communities in need.”
