Effective immediately, the American model and actress will lead the brand’s product development
Skin care brand Loops has hired American actress and model Emily Ratajkowski as its partner and Creative Director.
The entrepreneur will lead the American brand’s product development and expand its all-inclusive vision to ‘redefine traditional beauty conventions’.
Founded earlier this year by Colin Peek, Tushar Adya and Aditya Julka, the lifestyle brand offers a range of face masks to tackle signs of ageing, calm skin and to use post-workout.
Speaking about her new role, Ratajkowski said she was “thrilled” to be working with the team.
“Their product speaks for itself but it was Loops’ simplified and modern approach to beauty that truly resonated with me.”
The 29-year-old has previously been tapped by L’Oréal-owned hair care brand Kerastase and fragrance brand Paco Rabanne for its campaigns.
“Emily is a global icon and revered tastemaker,” added Peek.
“We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best.”
Ratajkowski has taken up the role with immediate effect.