This news comes as the fragrance market is expected to accelerate in China, according to marketing research firm Mintel. The firm predicts a CAGR of 17% over the next five years, with market sales reaching 15.439 billion yuan by 2025.
“This expansion allows us to meet the increasing customer demand we’re seeing in China for fragrance pumps,” said Sandy Gregory, Marketing Director Fragrance, Silgan Dispensing. “Companies are looking for ultra-premium pumps with excellent performance that align with and enhance their brand image, while also needing local technical and commercial support, short lead times, and responsive, agile service.”
The new investment provides Silgan Dispensing customers in China and the Asia-Pacific area both a local footprint and the excellent service and quality that major fragrance brand owners in other regions have come to know and rely on.
MELODIE is Silgan Dispensing’s star fragrance pump for the luxury market. The offer for Asia features a variety of high-end customisation options including the patented invisible dip tube, NoC, for prestige aesthetics, and the highly acclaimed MELODIE FOREVER spray for an optimal consumer experience, creating an emotional connection between the consumer and the brand.
“The implementation of a local Chinese production of this product is yet another step in the continuing growth and success of the MELODIE line across the globe. We are excited about this significant and new expansion and look forward to working closely with customers in the region,” added Gregory.
This addition expands Silgan Dispensing’s broad range of products already produced in its Wuxi facility, including PEARL 2, which features the company’s LifeCycle technology.
For more information about Silgan Dispensing, please visit www.silgandispensing.com.