SheaMoisture is helping UK salon owners from minority backgrounds keep their businesses afloat during the pandemic with a new relief fund.
The fund aims to support black and ethnic minority business owners after studies have shown that these individuals are more likely to die from Covid-19 than the rest of the population.
The UK Community Commerce Salon Relief fund is offering three businesses a cash injection of £10,000 and five owners £2,000.
Salon owners have until 31 May to apply for the fund via the brand’s social media channel, and the recipients of the grant will be announced on 5 June.
To support the fund, SheaMoisture teamed up with WCAN, which offers personal and professional development for black women.
The winners of the relief fund will receive mentoring from WCAN.
According to data from the Office of National Statistics, black and minority ethnic groups in England and Wales are at a higher risk of dying from Covid-19 than the rest of the population.
The study found black men and women were more than four times more likely to die from a Covid-19-related death than white males and females.
Meanwhile, consumers of Bangladeshi and Pakistani and Indian ethnicities also had ‘statistically significant’ raised risk of death involving coronavirus.
