SheGlam, the D2C make-up brand, has unveiled its first-ever pop-up store in Los Angeles, US.
Described as an immersive beauty playground, the 5000sqft Glam House will showcase the TikTok favourite brand’s best selling products in an Instagrammable setting, including a collaborative beauty bar and giant cosmetics accessories.
The brand will also feature exclusive events across its opening week, with beauty influencers including Anastasia Karanikolaou, Chantal Jeffries, Laura Lee, Maggie Thurmon, Skyala Lynne, Pressley, Madi Monroe and Miranda McKeon stopping by for meet-and-greet sessions with fans.
Visitors will also be invited to dress up for themes such as the brand’s Willy Wonka and Corpse Bride themed collaborations, as well as its own Chroma Zone and Sunday Picnic lines, with the opportunity to win prizes including a $100 gift card to spend online.
“So many of our consumers have discovered SheGlam through social media,” said the brand, which has more than 19m likes on TikTok. “They’ve only experienced the brand online.”
“This is the first opportunity for them to experience SheGlam and try it firsthand IRL.
“We’re so excited to welcome them to Glam House.”
Since its launch in 2019 as a spin-off of fast fashion giant Shein, the brand has won over consumers with its bestsellers including Foundation Balm, Insta-ready Powder Duo and Liquid Family line of blushes and highlighters.
The Glam House pop-up is open at LA’s Melrose Avenue until 20 November.