The Awake concealer taps into the trend for multisensory product experiences in colour cosmetics
Cosmetics production company Schwan Cosmetics has introduced a cooling undereye concealer to its Face range of vegan cosmetics.
The Awake concealer taps into the trend for multisensory product experiences in colour cosmetics. A de-puffing, cooling effect is created via Schwan’s Hydraceal formula, which packs a high percentage of water into stick form.
Sandra Lossau, Vice President Global Category Management at Schwan, said: “The new Hydraceal concept takes the concealer category to a new level.
“Thanks to the smart combination of ingredients, the consumer feels a cooling sensation whilst enjoying a perfect coverage – a real sensorial experience.
“In contrast to paste-like concealer sticks that barely allow the skin to breathe, the texture is long lasting, transfer-proof and still feels lightweight.”
Key ingredients in the stick include 30% water, more than 10% jojoba oil and 2% glycerin.
The high percentage of water creates the cooling sensation on the skin, while glycerin imparts moisture and protects the skin barrier. Jojoba oil, meanwhile, is famous for keeping the skin hydrated.
All the ingredients used are vegan and animal cruelty free.