Scentbird launches men’s fragrance subscription service

13-Aug-2015

Company described as 'Netflix for perfume'

US beauty box subscription service Scentbird New York – which has been described as the ‘Netflix for perfume’ – has taken its first step into the male grooming sector with a new offering designed specifically for men.

Those who subscribe to Scentbird Men ($14.95/month) can choose from a range of designer men’s fragrances and receive a deluxe mini cologne spray delivered to their doors each month.

Fragrance brands included in the service are Girogio Armani, Burberry, Dolce & Gabbana, Tom Ford and Ralph Lauren, among others. Scentbird hopes that through its new service men will be able to trial a range of scents without having to commit to just one fragrance, that they may end up not liking over time.

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The fragrances are delivered in small spray formats, which the company noted can be thrown into a pocket, suitcase or gym bag without being obtrusive or weighing a lot.

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