During the pandemic, supermarket chains became a life-line for beauty brands' in-store sales, due to all non-essential retailers being forced to close – and now the race is on to retain their beauty shoppers.
On the back of a new beauty campaign to underline its presence in the cosmetics arena, Sainsbury's Buying Manager, Rebecca Wicks, speaks to Cosmetics Business on how the supermarket chain is competing pure play retailers and e-commerce, and the categories she wants to invest in.
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